The Proton eMas 7 PHEV is present as Proton’s first PHEV model, marking a major step for the national brand to enter the world of electrification.
With a more premium SUV design, efficient EM-i hybrid technology, and a price that is expected to be competitive, this model is expected to become the main choice for those who want a combination of performance, economy, and modern driving.
What is a PHEV Train
PHEV (Plug-in Hybrid Electric Vehicle) is a vehicle that uses an electric battery and an internal combustion engine, the same as a HEV, but with a larger battery that can be charged via an outlet. Examples of PHEVs include the Hyundai Tucson Plug-in Hybrid and Honda Clarity.
The main advantages of PHEVs are that they have a longer electric driving range, produce lower emissions, and are suitable for short-distance travel using all electric power. However, PHEVs are usually more expensive than HEVs, but cheaper than BEVs.
2026 Proton PHEV
The 2026 Proton PHEV inches closer to becoming a reality with the official launch of the Proton eMas 7 PHEV, Proton’s first plug-in hybrid model announced at the time Proton Technology Exhibition on December 4 at the Proton Center of Excellence (COE), Shah Alam.
This marks a historic moment for the national brand, because this is the first time Proton has officially entered the PHEV market.
Even though it hasn’t been launched yet, the preview units shown to the public give an almost real look at the model that is expected to join Proton’s hybrid lineup.
Starting from design to powertrain technology, the Proton eMas 7 PHEV shows Proton’s new direction in the era of electrification.
Car Model Design
The Proton eMas 7 PHEV is developed based on Geely’s latest hybrid platform, which is the same architecture used in the Starship/Galaxy 7 models for global markets.
However, the Proton version comes with a unique design, including a larger Proton tiger logo on the front and a more “manly” SUV appearance compared to the full electric eMas 7 version.
The front features a modern design language with split LED headlamps, full-width DRL light bar and a more prominent grille section.
Proton also chose conventional door handles as opposed to flush door handles on the EV model for compatibility with the hybrid platform and lower maintenance costs.
At the rear, the bumper and rear door layout gets a new touch. With the higher number plate position, many people equate the rear silhouette of this SUV with European premium SUV models.
The preview unit also features 19-inch multi-spoke alloy rims and a dedicated charging port on the side.
Interior Space: Modern, Clean & Spacious
The right-hand drive (RHD) configuration shown is very similar to the layout of the Proton eMas 7 EV.
It comes with a wide infotainment display, minimalist dashboard and the use of more modern materials, reflecting Proton’s new standards in cabin design.
EM-i Hybrid Power with 18.4 kWh LFP Battery
Under the hood, the eMas 7 PHEV is powered by a 1.5-liter Atkinson cycle engine designed for maximum efficiency, paired with Geely’s EM-i Super Hybrid system.
This internal combustion engine uses an electric compressor and simplified components so it is lighter and reduces mechanical energy loss.
The electric power is supported by an 18.4 kWh LFP battery which sends power to the electric motor via a 12-in-1 Dedicated Hybrid Transmission (DHT).
In many everyday driving situations, this SUV drives using all-electric power, while the engine is only active at higher speeds to improve fuel efficiency.
The result of this combination of technologies provides smooth driving response and significant fuel savings.
Proton also stated that the total distance can reach 1,065 km, making it one of the longest-range electrified SUVs ever exhibited in Malaysia.
Banderol
Proton has not announced official prices, but initial surveys show high interest from visitors and Proton owners.
The survey form given to Proton
PROTON e.MAS 7 PHEV REVIEW
Further information
Interested customers can make reservations on the official Proton website via the Official Proton e.MAS Application
Frequently Asked Questions
PHEV (Plug-in Hybrid Electric Vehicle) is a car that uses a combination of an electric battery and an internal combustion engine (gasoline). The battery is larger than an HEV and can be charged via an outlet so it is more efficient
– PHEV can be charged via plug; HEV is only charged while driving.
– PHEV electric range is longer than HEV.
– PHEVs produce lower emissions because they can move entirely on electricity for short distances.
Among the popular models are the Hyundai Tucson Plug-in Hybrid and Honda Clarity. The Proton eMas 7 PHEV will also be Proton’s first PHEV model.
This is Proton’s first plug-in hybrid model, which was officially displayed at Proton COE, Shah Alam. Even though it hasn’t launched yet, preview units provide a near-real look at the production model.
Built based on Geely’s latest hybrid architecture, it is similar to the Galaxy 7/Starship models sold globally, but Proton adds its own identity such as a larger tiger logo and a more muscular SUV design.
– Layered LED lights (split LED headlamps)
– Full width DRL bar
– The grill is clearer and more modern
– Conventional door holders (not flush)
– New rear bumper design with higher number plate
– 19 inch multi-spoke rims
– Charging port on the side of the vehicle
Many visitors liken the rear to a European premium SUV.
It comes with:
– Right hand driving configuration (RHD)
– Wide infotainment display
– Minimalist and modern dashboard design
The layout is almost the same as the eMas 7 EV.
eMas 7 PHEV uses:
– High efficiency 1.5L Atkinson cycle engine
– Geely EM-i Super Hybrid System
– Electric compressor that reduces power loss
– A series of lighter and more efficient components
Using an 18.4 kWh LFP battery, connected to a 12-in-1 DHT transmission which is capable of providing longer electric driving and lower gasoline consumption.
Yes. For short distance or low speed travel, electric motors are the main source. The petrol engine only activates at higher speeds or when needed for extra efficiency.
Proton said it estimates a range of up to 1,065 km depending on driving style and road conditions, one of the longest ranges for an electric SUV on display in Malaysia.
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